Gold Standard Resources

Client: Gold Standard Resources
Service: Brand Identity – Style Guide, UX Design, Web Design – Landing Page

Mike is outstanding in every way! Some “designers” are competent to use InDesign, but they are basically good technicians who can use the software. Mike is technically competent, for sure. But he understands the concept of artistic design (as well as typography!) and he has personal characteristics which make him a great freelancer—great communication skills, patience, and a true desire to please the client and achieve the client’s goal. I would hire Mike again in a New York minute! Initially, I hesitated because of his youth and inexperience, but trust me, this young man is excellent!
— Marie Biancuzzo | Productivity & Profitability Coach | Full Focus Pro | Author | Instructional Designer
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 color palette


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 font

I chose sans serif typefaces for the style guide on this design, as the company wanted a rebrand and modern presence. I felt that a serif solution may come across as too dated for this project, and so a modern yet sophisticated sans serif choice made sense.


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banners


website mockup


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Rev — Graphic Design, Web Design, Post-production

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Boston Social Diary — Logo Design