BRANDING & NEW DESKTOP HOMEPAGE DESIGN

Gold Standard Resources

Gold Standard Resources, a business specializing in healthcare education and consulting, needed a cohesive brand identity and improved website usability. The goal was to refine branding elements, enhance user experience, and establish consistency across digital platforms.

Before

After

Example Banner Mockups

PROJECT DETAILS

Information circle icon

My Role

As the UI/UX designer, I conducted a branding and UX/UI audit, identified areas for improvement, and developed a comprehensive brand guideline. I also redesigned the desktop homepage to create a more engaging and user-friendly experience.

The Problem

The existing branding lacked cohesion, with inconsistent typography, color usage, and design elements across marketing materials and the website. Additionally, the website's user experience needed refinement to improve accessibility, navigation, and engagement.

The Solution

To address these issues, I implemented the following:

  • Brand Guidelines – Developed a standardized guide for typography, colors, and visual elements to ensure consistency across all touchpoints.

  • Homepage Redesign – Created a more intuitive layout, optimizing content hierarchy for better readability and navigation.

  • UI Enhancements – Improved button styles, spacing, and call-to-action placements to drive engagement.

  • Accessibility Improvements – Adjusted contrast, font sizes, and interactive elements to enhance usability for all users.

Impact

The updated branding and website improvements provided a more polished and professional identity for Gold Standard Resources. The refined design enhanced user experience, strengthened brand recognition, and created a cohesive digital presence for ongoing marketing and educational initiatives.

Branding Process

I conducted a comprehensive brand audit for Gold Standard Resources, assessing their existing digital presence, messaging, and visual identity. Working closely with the client, I developed a refined branding strategy that aligned with their mission of providing high-quality resources, courses, and certifications for healthcare professionals.